Projection Campaign across London #WhoIsWilliamRast

Projection Campaign across London #WhoIsWilliamRast

LONDON PROJECTIONS #WhoIsWilliamRast

LONDON PROJECTIONS #WhoIsWilliamRast

Several Projection teams produced massive building projections which spread out across London from Battersea Power Station to Greenwich. 

Building Projection Greenwich

Building Projection Greenwich

Justin Timberlake and Trace Ayala’s ‘New America’ clothing brand, William Rast arrives in the UK this summer and the projections culminated in Greenwich by the O2 Arena where Justin Timberlake was performing. 

Building Projection Shoreditch

Building Projection Shoreditch

 

Get involved in the action – join in the conversation at Twitter using the #WhoIsWilliamRast find out more at: http://www.williamrast.com/

Building Projection Marble Arch

Building Projection Marble Arch

 

London Projection Stunt Surprise Pac-Man projection on to Sega HQ building

London Projection Stunt

Surprise Pac-Man projection on to Sega HQ building aimed to “raise a smile”

Pac Man Projection Stunt

Pac Man Projection Stunt

26 February 2014 by John Owens

Namco Bandai’s covert projection of a four storey Pac-Man on to Sega’s UK HQ aimed to “raise a smile” in the gaming industry amid wider media attacks over issues like violence and trolling, its mastermind has said.

Projection London Pac Man

Projection London Pac Man

Pac is Back: Pac-Man was projected on to the walls of Sega’s HQ

Just before midnight on Monday the games developer projected 80-foot images on to its rival’s prominent Chiswick offices as part of a revival of the iconic gaming character under the ‘Pac-Man and the Ghostly Adventures’ brand.

The stunt, which was shut down after five minutes by security guards, was led by Namco Bandai’s in-house team alongside Stature PR.

UK marketing and PR director at Namco Bandai Lee Kirton said that the team pressed ahead despite fears the stunt could backfire.

“We were nervous about doing it as we didn’t want to upset Sega or get in trouble with the police, but we wanted to raise a smile in the industry, and show coverage doesn’t have to involve negativity on issues like violence and trolling. We wanted to do something fun with a bit of old school rock’n’roll PR and gain some coverage at the same time.”

Inspired by work with Channel 5’s The Gadget Show in November to create a Guinness World Record for ‘the largest architectural projection mapped game’, the team hired the technical brains behind the FHM stunt involving an image of Gail Porter being beamed on to the Houses of Parliament.

Projecting from a van in the car park of a building site nearby, Namco Bandai deployed three photographers to capture the image – one of whom was based in flat specially rented out for the occasion – with pictures sent out to media contacts at around 3am on Tuesday morning.

Pac Man Projection onto Sega Building

Pac Man Projection onto Sega Building

“We’d been planning it for months, and had aimed to do it at around 11pm but had to hold fire because there were still some people in the building,” said Kirton.

Pointing to one Sega creation in particular he added: “If there are two main characters from the iconic age of gaming it’s Pac-Man and Sonic The Hedgehog.”

Sega declined to comment, but took to Twitter to have the last laugh.

via Surprise Pac-Man projection on to Sega HQ building aimed to “raise a smile” | PR Week.

Projection Campaign London

Projection Campaign London – Pac Man meets Sonic the Hedgehog

Pac Man Projection Stunt

Pac Man Projection Stunt

Pac Man stunt projected onto Sega’s HQ Building in London brought two of the iconic game characters together!

Projection Stunt London

Projection Stunt London

The stunt was long planned and late Monday night the 80 foot iconic image of Pac Man was projected on to its rival’s prominent Chiswick offices as part of a revival of the iconic gaming character under the ‘Pac-Man and the Ghostly Adventures’ brand.

Projection Stunt London Pac Man

Projection Stunt London Pac Man

Tartan Army Projection Campaign for England v Scotland Football Game

Tartan Army Projection Campaign for England v Scotland Football Game

In celebration of the football game England v Scotland EMF were commissioned to create massive images to be projected for the brand Tennent’s around London.

The images of Don Hutchison’s celebration from the last encounter between the nations in 1999 or a ‘We’ll Be Coming…’ message were projected across London landmarks such as Battersea Power Station, Wembley Stadium and the London Eye.

Tennent's Building Projection Battersea Power Station

Tennent’s Building Projection Battersea Power Station

Capital Radio Projection for Tartan Army

Capital Radio Projection for Tartan Army

TARTAN ARMY PROJECTIONS BATTERSEA POWER STATION

TARTAN ARMY PROJECTIONS BATTERSEA POWER STATION

Tennent's Tartan Army Projection Campaign London Eye

Tennent’s Tartan Army Projection Campaign London Eye

Tartan Army Projection at Wembley Stadium

Tartan Army Projection at Wembley Stadium

The Tartan Army Projection around London | Mail online

The Tartan Army Projection around London – Scotland fans cheer their team on at Wembley | Mail Online

The tartan invasion! Scotland fans sing their hearts out at Wembley… but first clash with England for 14 years ends in defeat. The Scotland fans may not have been too pleased with the result at Wembley but they certainly enjoyed themselves before and during the game.Thousands of them descended on London ahead of the first clash with Auld Enemy England since 1999. And many of the 25,000-30,000 fans who travelled south of the border were at the friendly match at Wembley, held to mark the 150th anniversary of the Football Association.

On Tuesday night, Tennent’s Lager and the Tartan Army sent out a message to London by lighting up buildings around the city, including Battersea Power Station…

Tennent’s Lager and the Tartan Army send a message by lighting up a building beside the London Eye

London Eye Building Projection

London Eye Building Projection

Transformation: Another message is projected onto Battersea Power Station

Battersea Power Station Building Projection

Battersea Power Station Building Projection

Radio gaga: The Capital Radio building by Leicester Square gets similar treatment

Capital Radio Building Projection

Capital Radio Building Projection

By STUART FRASERPUBLISHED: 11:26, 14 August 2013 | UPDATED: 01:53, 15 August 2013

Read more: http://www.dailymail.co.uk/sport/football/article-2392729/Scotland-fans-cheer-team-Wembley.html#ixzz2cbpyf2Jw

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