Flames, smoke, & confetti and lights revealed the next Harry Potter and the Half-Blood Prince book, Oxford Street, London.
Potter Mania struck the Nation's capital on Friday 15th July as countdown to Midnight commenced! Thousands of screaming fans lined Oxford Street waiting for the shop to open its doors. At 9pm the fun and games began!
At the entrance, 2 of EMF's fabulous Flambe units were set alight, drawing gasps from the crowds. Then the sounds of a busy train station, whistles and all began blasting out of the shop courtesy of the EMF noise boys!
As the countdown clock flapped ever closer to 12, the strains of Big Ben echoed out over the 1k system. At the chimes of 12, the entrance exploded in a blizzard of CO2, Confetti and light!! The curtain dropped and the Shop was open for business! From the ground-up, the Muggles at EMF supplied all elements of production from audio to programming to special effects to the lighting of the interior 2 floors for this momentous occasion!
This is what the BBC had to say:
“The atmosphere leading up to the launch was electric. There was a big countdown from 10 as Waterstone's prepared to open its doors, then there were sound effects of the Hogwart's Express!